About Us

Established in 2017, Shoe Fairy is an online kids footwear store that provides parents an alternative to the typical brands and styles found in most Canadian retailers. We sells quality, comfortable shoes that are  stylish and affordable. 

Husband and wife duo, Philip and Olga Lunev, started the company after having difficulty finding footwear for their two children, ages 7 and 4.

Sourcing quality footwear is paramount to Shoe Fairy, and after visiting the MICAM, the leading international footwear fair in Milan, Shoe Fairy became the exclusive Canadian retailer of two leading international brands -- Brazilian footwear line, Bibi shoes, and Spanish brand, Pablosky.

Bibi was founded in 1949 and is a leading manufacturer in Brazil. Bibi’s exclusive Fisioflex insole helps distribute pressure placed on bearing points in the foot; the antibacterial leather insole is light and flexible and provides a unique system of perspiration and moisture absorption. Designed for infants through pre-teen, Bibi is currently sold in 60 countries worldwide.

Pablosky shoes manufactured in Spain, since 1969. Pablosky’s its own distinct technology is what sets the company apart from other brands, all Pablosky shoes are made of Bovine leather outer, and their StepEasy line features a super-absorbent inner lining, 100% breathable material with non toxic treatment. TotalSense feature a toe and heel reinforcement with a ping pong effect that absorbs impact. 

While most brand name shoes are produced in China, Bibi and Pablosky manufacture their shoes in Brazil and Spain respectively, without compromising on quality.

We at Shoe Fairy strive to make you shopping experience effortless and stress free. We take your shopping experience to a brand new level with our In Home Fitment Service where you can try our shoes in the comfort of your own home. Visit In Home Fitment page for further details.

For important Information on choosing the correct size, view our Size Guidelines.

Shoe Fairy is based in Toronto, Canada.